2020 Cadillac XT4
Interactive Brochure

For 2020, Cadillac wanted to provide an interactive PDF as a sales and CRM tool for their dealers.

It was intended to be a digital experience that would be quick to launch, yet could be hosted on Cadillac.com, and it was especially useful when the Covid-19 pandemic hindered in-person sales.

 
 
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Rollovers and accordion menus allowed a lot of information to be conveyed while retaining a lightweight appearance.

 
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Unlike with traditional PDFs and printed materials, Customers are able to view the vehicle in all available color and wheel options

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The interactive PDF also connects customers directly to services available on Cadillac.com

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In addition to the interactive PDF, a traditional printed sales sheet was created using complementary imagery and messaging.

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