I’ve never followed a straight line.

And that’s fine.

In fact it’s great! I’ve danced around many design-industry sub-genres in my career and have always had a lot of fun!

The variety and diversity of my experiences have helped me develop a uniquely holistic perspective on brands and a clear vision for excellent design solutions.

Win/Win!

I started out as an identity designer, for big companies such as Pfizer, American Express, and Delta Airlines. It set the foundation for how I view the relationship of design to branding. Eventually, I became a manager in this area with a focus on growing young talent.

I wanted to learn more about advertising and the luxury-goods industry, so I became an art director at Tiffany & Co, moving on to become a creative director of beauty and fragrance products at Estée Lauder.

Building my skills in digital design became a new goal, so I worked at a few digital agencies (AKQA, Organic and MRM/McCann). This new path plus my strategy background led me to roles in experience design, leading digital initiatives at FIS Global, Wells Fargo, and State Farm.

So what’s up next?