Tiffany & Co.
Spring Campaign

For Spring 2013, Tiffany’s campaign celebrated high-society glamour, coinciding with the release of Baz Luhrman’s “The Great Gatsby”, for which Tiffany provided original designs used in the film. The campaign showcased Tiffany’s most exclusive diamond jewelry by featuring supermodels styled in maximalist luxury.

My responsibilities within the advertising team was to extend the core magazine ads to out-of-home ads,in-store light boxes, and ads for international and domestic newspapers.

For newspapers, regional markets requested to focus on specific additional pieces, so I was also responsible for interpreting the core campaign in product styling, art direction, and layouts.