Embodying the essence of Italian style, the Uomo fragrance consists of citruses and bergamot from Zegna's visit to Calabria, Italy.

My responsibilities for this line includes special packaging concept and design, line extension, and brand management.

Gift packaging including fragrance and aftershave.

Special edition packaging for duty free and travel retail.

Gift-with-purchase product design.

Purchase-with-purchase concept development and design for partnership with Bang & Olufsen.